I believe people hope it will stop the intentional degradation of products… it’s a natural process where products are solid to develop a reputation, people buy/use the product and recognize its quality, use grows, the company cuts back as much cost as possible (with quality suffering), in order to grow, or in some case even just start to make (Uber, Amazon) profit. The growth plan often includes this step either for continual operation or as part of a plan to pay for a buy out.

If the enshittified product manages to become entrenched, people have to use the lower quality product. The real step we need to take is to assume most big product pushes are temporarily good, and drop them when it’s convenient. If the growth model isn’t sustainable, it will lose favor.