I don’t know anything about the origin of the new use of ‘cap’. No one was saying ‘based’ in proto-internet culture before Lil B’s music videos around 2010-2011. This guy blew up quick and he used the word in his nickname. It was his version of BRRRR for Gucci, FLOCKA, etc. That’s just a fact.
You can’t really measure the proportion of players that would buy the game were they not able to pirate it, which makes it easy for CEOs to imagine every incidence of piracy as a lost sale. Who’s going to convince them they put the cart before the horse? It absolves them of direct responsibility for almost any shortcoming possible