• big@lemmy.ml
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    3 years ago

    This video is a barely disguised nostalgia video with reverse psychology for engagement. I had to switch away tabs to digest the audio only of this empty carb’d meta-critique.

    For sure:

    • YTubers target impulsive viewers to hit ad money metrics, so do games/everything, the idea is to keep them emotional and impulsive too.
    • YTubers today are phoney viewhackers and less passionate or inspirational people
    • YT was better when it was less focused on engagement as the expectations where not widely known or set
    • Reaction thumbnail baits are out of hand
    • Instructionalism or guidance posting “DO THIS, NOT THIS” is out of hand
    • “WILL THIS?” or mystery posting is out of hand
    • The will to be considered and/or ridiculed at all costs is preferable to no clicks

    But the reason for all the bait is that brand is the only defensible power available to the YTuber (read: youtube employee), so videos discreetly bury the lede and redirect expected satisfaction back to the experience of their safe approachable persona.