The rise in generative AI technology has made scamming people online much easier, with fake versions of Tom Hanks, Mr. Beast, and other celebrities often appearing in online ads. YouTube still has a problem with fraudulent advertisements, as I've learned from my own YouTube feed over the past few months.
I would think the celebrities these are supposed to be would sue the shit out of YouTube for allowing this whether they agree with the message or not. Seems like a pretty strong case. The interesting part is how would you ever authenticate these sort of messages. I would think after losing a few of these cases YouTube would stop allowing ANY celebrity type messaging.