TL;DR: Apple’s upcoming iOS 18, macOS 15, watchOS 11, and tvOS 18 updates are expected to be “ambitious and compelling,” featuring generative AI improvements, especially in Siri. The revamped Siri may offer enhanced integration with Messages, auto-generated Apple Music playlists, and productivity app integration. Apple is investing $1 billion annually in AI research, aiming to compete with Google and OpenAI. The company is debating whether to deploy the new AI technology via the cloud, on-device, or a combination. (via ChatGPT)
In 2005 or so, I got a tip about an application called LaunchBar, which would later be copied by Apple to replace the Sherlock search tool, and later by Microsoft in its PowerToys suite. The machine learning LaunchBar used to tailor its responses based on my previous behavior was life-changing. Instead of configuring an application, I just had to use it to change how it behaved.
This is how language models and AI are going to improve your products. Subtly. Behind the scenes. Slightly improving a thousand different use cases, only a fraction of which your regular usage patterns are going to intersect with.