Could a Rumored AVID Sale Shake up the Video Editing Landscape?
nofilmschool.com
What an AVID sale could mean for the future of NLEs.

The King Mongoose asks: it’s been a while since I’ve sullied my hands with editing software and editors 😆 but what are you kids using these days? Does AVID even figure into your day-to-day these days?

BTW, editors, I realize most of you can’t read 🤣 but participation is key here! Post! Comment!

  • King Mongoose@lemmy.filmOPEnglish
    11·
    1 year ago

    No more editor jokes from me, honest! 🫶 Well, at least for this post anyway! 😆

    1. IF Adobe did buy out AVID I’d think they’d just buy and bury, like they did with Aldus/Macromedia Freehand
    2. AVID was the de facto NLE standard for many years, even weathering the storm during Apple’s reign with (pre-FCPX) Final Cut when most everybody and their uncle switched over (I know the studios I worked with did, maybe leaving one or two AVID stations)
    3. Like the Soviet Union and rotary phones, one day AVID’s aging demographic is going to render it insignificant unless they or the new prospective buyer somehow can grow their numbers

    BTW, what do you use, @[email protected] ?

    • Jentu@lemmy.filmEnglish
      1·
      1 year ago

      You’re probably right about Adobe killing it if they bought it.

      I have been stuck in premiere land for years doing digital ad work and short form cooking shows. I’ve been wanting to get into more scripted content recently, but jobs aren’t really out there right now from what I’ve seen. And it’s hard to motivate myself to jump into Avid lol.

      I did notice that when doing the editing union onboarding meeting, I was the youngest person in that room by at least 20-30 years. I do think avid is surviving only because of the aging professional editors who don’t want to change their workflow- I don’t blame them for that. But I do think the next few years might be the growth of a new generation of editors joining the film union, causing all sorts of havoc for how AEs work lol.

      • King Mongoose@lemmy.filmOPEnglish
        1·
        1 year ago

        I can’t believe how many post houses I know have switched to Adobe Premiere! I remember when Premiere was a toy. Now it’s primarily Davinci Resolve and Premiere.

        Thanks for your input!