It seemed strange that Twitter posted this update on its business blog until the company mentioned that rate limiting has had a “minimal” effect on advertising. Many pointed out that limiting the number of tweets users could read per day would make it harder for advertisers to reach users and for Twitter to make money.
…oh, ok.
And no, I don’t really buy their excuses.
It’s not that people aren’t noticing, it’s that for most people Twitter is just not worth paying for. This is not a masterplan, it’s a stupid idea. He’s alienating advertisers and many of the free users whose eyeballs the advertisers were chasing, and he might not even make up for the lost money with that, nevermind pay for the debt he saddled the company with and make it profitable.