Netflix's crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday.

Netflix may hike prices after success of password-sharing crackdown::Netflix’s crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday.

  • AlmightySnoo 🐢🇮🇱🇺🇦@lemmy.worldEnglish
    66·
    1 year ago

    Wait, so their excuse for hiking prices before was that they were losing money because people were sharing their accounts, so they “had to” hike the prices for those who subscribed to “compensate” for that. Now that they succeeded in their crackdown on password-sharing, which means more subscribers in theory, they figured that they still need to hike prices again? Someone please show me the logic here?

    • markr@lemmy.worldEnglish
      27·
      1 year ago

      The logic is there is no other way to increase profits. Netflix has maxed out its subscriber base. They can only ‘grow’ by raising the rent, selling ads, and reducing production costs. They are doing all three. Netflix is not alone. The Great Enshittification is global.

      • AA5B@lemmy.worldEnglish
        8·
        1 year ago

        It took a long time for enshittification of cable to make that industry collapse: hopefully this is another case where the internet greatly accelerates that feedback

        All my life I saw people (myself included) addicted to passively watching TV and we continued as things got worse and worse. However now they’re breaking the cycle, no more senseless loyalty, no more being a slave to some marketer’s schedule. I have much less interest in dealing with this than I used to, and my kids have never had the same addiction. Do streaming companies know or care that they’re sacrificing their future customer base?