Recently saw a streamer talk about this, and not a tech streamer or anything. She didn’t get quite all the details right, but I think that’s the massive fuckup of Google here: If you don’t get the details right, your interpretation is simply that Google is killing ad blocking.

She’s actually using Opera and understands that it’s Chromium-based, so her takeaway was that Firefox might be the only option left.
In that vein, she also talked about how Google Search is now just ads and bad results, and when someone mentioned DuckDuckGo, she responded that she’s been genuinely been thinking about switching.

Like, damn, I know Google is big and this alone won’t kill them. But her talking about it still felt like the initial drop before the rollercoaster goes downhill. I don’t think, I’ve heard a non-techie talk so negatively about Google, possibly ever…