All your content are belongs to us… sorry what they mean is "We’re always experimenting with different ways to connect our users with high-quality and helpful information. "
Quite funny how all recipe posts have (frustratingly) a ton of content before you get to the recipe I assume to assist with ranking on their search and then Google just lifts the good stuff.
I wonder what the site gets as part of the agreement.
Does Google care if the content is there but hidden with CSS? I don’t think you need to actually torture the users.
Hidden text or color matched text has resulted in an SEO penalty since like 2003.
That wouldnt keep users trapped on the site as long. Trapping the users on the site longer makes Google rank it higher.