I actually see this from a different perspective I think could be cool to consider. Advertising is Google’s number one business, but the current model of banner ads and video ads don’t work.

People are actively running away from ads. And Google keeps trying to do everything they can to improve their core business, when literally ads are like so last century. I don’t even believe Google can continue to succeed with ads even if they took away all of our privacy features. At the end of the day, people learned, and people moved on.