Following the United States in July, YouTube Premium’s international price increase is starting. The Google video is rolling this out slowly across Europe, Asia-Pacific, and South America.
As of November 1, YouTube Premium is seeing an international price increase in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey. This applies to individual, family, and student plans for YouTube Premium and YouTube Music Premium.
In Australia, YouTube Premium Individual is now A$16.99 and is said to be the “first ever price increase for your subscription” (for the country). For those currently paying a lower rate, YouTube is continuing that pricing for “at least three extra months.”
Existing subscribers will start to see the new pricing with their next billing cycle. In announcing via email this morning, YouTube says it doesn’t “make these decisions lightly” and says the price increase will allow it to “continue to improve Premium and support the creators and artists you watch on YouTube.”
Imagine bundling a dozen other subscriptions into one all-or-nothing payment so people get terrible value for money.
TV transmitters are expensive. Did you feel guilty when you muted the ads or left the room?
Nothing stopping you from muting the ad on your YT video or leaving the room…
But I agree with your first point, outside of channel memberships, I’d like to choose how the money goes to creators to an extent.
The point is that there’s a continuum of ad interaction.
At one end, you have that patent drawing requiring you to stand up and yell ‘McDonalds’ to continue.
At the other, you have things like AdNauseum that actively seek to poison the ad well, and probably more extreme solutions still in the theoretical stages.
YouTube ads are close to the first scenario - one must actively monitor the device and hit ‘skip ad’ when the button appears, or the ads will continue for several minutes. Simply muting or leaving the room are not practical solutions because the delay in the content is much longer.
Courts have already legally established that people have a right to record live TV, play it back at a different time, and fast forward/skip through ads, including I think using automation to do so. How does that differ from web ad blockers?